Rough Trade Amplifies New York Presence with Major Store Expansion

Rough Trade, the renowned independent music retailer, is set to significantly enhance its footprint in New York City by expanding its Rockefeller Center store. The planned expansion will triple the store’s size, allowing for a more extensive selection of vinyl records, merchandise, and an increased capacity for live events. A key feature of the new space is a stage designed to accommodate up to 300 attendees, enabling the store to host all-age concerts where admission is simply the purchase of an LP. This initiative aims to foster greater accessibility and engagement between artists and fans.

Originally opened in 2013 in Williamsburg, Brooklyn, Rough Trade relocated to Rockefeller Center, a move that has resulted in increased foot traffic and sales. Despite Midtown Manhattan’s reputation as a tourist-centric area, the store has successfully attracted a diverse clientele, challenging preconceived notions about the neighborhood.

In an era where digital music consumption is predominant, Rough Trade emphasizes the importance of offering tangible experiences to music enthusiasts. The expansion reflects a commitment to serving as a communal hub where superfans can connect with artists and fellow listeners, reinforcing the store’s integral role in the music industry.

While facing competition from major labels that sell directly to consumers, Rough Trade’s focus on creating immersive, in-person experiences sets it apart. The expanded venue is poised to become a cultural landmark, offering a unique blend of retail and live performances that cater to the evolving preferences of music lovers in New York City.