Brooklyn Bakery’s ‘Pay What You Can’ Initiative Strengthens Community

In the heart of Bedford-Stuyvesant, Brooklyn, Bakery By Textbook has introduced a pioneering “pay what you can” model for its bread offerings. Spearheaded by baker Tony Yarema and his partners, this initiative allows customers to determine their own price for bread, fostering inclusivity and community support.

Despite initial skepticism, the bakery reports that approximately 70% of patrons choose to pay the full suggested price, enabling the business to remain sustainable. To offset any potential losses from this model, the bakery also offers a variety of other items, including coffee, sandwiches, and pastries.

Yarema’s diverse international experiences are reflected in the bakery’s eclectic menu, featuring unique creations that cater to a wide range of tastes. The primary goal of this pricing strategy is to support the local community, particularly in an area identified as a “food desert,” where access to quality food is limited.

This approach not only addresses food accessibility but also aims to inspire broader industry changes toward sustainability and inclusivity. By prioritizing community needs and trust, Bakery By Textbook sets a commendable example for other small businesses in New York and beyond.